Inside the Hive

Strategic Partnership between Niche Arabia and the Luxury Hive

The GCC-based consultancies Niche Arabia and the Luxury Hive have announced a landmark training and development partnership. The first of its kind in the region, the collaboration will provide customized training and strategic support for client relationship management, with the aim of helping Saudi Arabian retailers, institutions, tourism operators, and cultural bodies enhance and improve the experiences they offer, while also upgrading the skills of their front-line employees.

The Luxury Hive’s world-class coaching service, delivered by a hand-picked team of international trainers, will complement the extensive expertise of Niche Arabia, which has more than a decade of experience in marketing consulting; event concept and execution; brand development and diversification; content development; and PR, both in the region and beyond.

Marriam Mossalli, Founder of Niche Arabia, said "the Kingdom of Saudi Arabia represents one of the fastest growing economies in the world and the largest luxury goods market in the Middle East. The Kingdom's luxury clients have high expectations when it comes to service and seek more memorable, personalized experiences both in-store and online. To meet this challenge, the Luxury Hive, in partnership with Niche Arabia, will now provide luxury brands, retailers, and tourism/cultural providers in the Kingdom the means to upscale their client journeys to effectively engage with today’s consumers."

The Managing Director of the Luxury Hive, Maya Darian, said that the company’s specialists were among the best in the business; "Our trainers will transform sales and marketing teams into clienteling experts and brand ambassadors, positioning them as the leading service providers in this field. The collaboration with Niche Arabia comes as part of the Luxury Hive's strategy to form unprecedented partnerships that offer best-in-class expertise across the luxury spectrum while also expanding our footprint across the region."